We won Top New Product from Sainsbury's at their annual Supplier of the Year awards in Belfast.

"Sisters Laura and Michelle Butler celebrate their Top Product Launch award for Good4U brocco shoots at Supplier of the Year event in Belfast's Europa hotel."

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"Working out of Loughry College Food Incubation Complex in Northern Ireland the family-run company has been supplying Dunnes, Superquinn, Supervalu and Tesco Ireland with its Brocco Shoots for two years, and will shortly be crossing to England via listings with Fresh & Wild, Sainsbury's and Tesco.

It has been driven by a hike in appetite for super healthy 'microgreens'. Bernadette Butler, managing director and founder, says: “I saw this research that claimed that broccoli shoots can help reduce the risk of cancer and that's what really excited me. They are completely new and quite unique.” "

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A story about us from the Financial Times:

"You should be able to buy wheatgrass at Fresh & Wild in London and a leading English supermarket is expected to follow.

Much more to my taste are the seeds and sprouting shoots that supplement the wheatgrass business. The seeds (pumpkin, sunflower, linseed, sesame and poppy) are sold in various combinations - plain, toasted or thinly coated with vanilla sugar. They can be used in baking or sprinkled over breakfast cereals. They can also enrich salads or desserts and be eaten as snacks. Mini-packs designed for inclusion in lunchboxes could prove serious contenders for a slice of the lucrative crisps and confectionery market.

But the real stars of Good4U's range are their sprouting seeds, particularly a combination of broccoli, clover, alfalfa and radish called brocco shoots. Forget about fat, white, juicy, chop suey style beanshoots. Forget about neat little boxes of mustard (or rape) and cress whose contents lend pep to egg mayonnaise sandwiches. Brocco shoots boast a delicate spicy taste of their own and are as deliciously pretty as a wild tangle of fine hair."

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This is a story from The Times about our beginnings and the move to Northern Ireland:

' “I came across a company that had been set up seven years ago to produce sprouted seeds, which the owner hadn’t been able to commercialise,” said Butler. “I knew from my time at Kerry Foods the strength of the trend towards healthier eating and we had the money and time to invest in it.” '

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An Irish Times new item highlighting the high level of locally sourced produce at Sainsbury's.

"Sainsbury's has recognised health food company Good4U as the provider of its top product launch this year with its Brocco Shoots - a blend of broccoli, alfalfa, clover and radish sprouts."

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